What do Dead Bears have to do with Marketing? by Lewis Vandervalk
“Doing Business without Advertising is like Winking at a Girl in the Dark. You Know What You are Doing, but Nobody Else Does.” Steuart Henderson Britt What do park rangers, bears, and business owners have in common? I'll get to that in a second, but do you know what a park ranger's least favorite part of their job is? Not the bugs, the heat, the long hours, or the loneliness.. It's all the dead bears. Here's why. Campers and hikers feed the bears yummy snack bars as they pass through. Bears eat the food. They develop a liking for the snack bars. A craving. A NEED. They then forget how to hunt. Now, they get way more nutrition and dopamine from a snack bar than fish. When the campers leave for the season, they die. Park rangers have to clean up the bear bodies. No park ranger likes to do that. Bears -> Business owners who have bought into the idea that marketing companies can bring in ALL their leads. Campers -> Marketing agencies who sell the bears on this idea....
